The Pursuit of Badasserie! My Book Launch!

The Pursuit of Badasserie! My Book Launch!
The Pursuit of Badasserie! My Book Launch!

I am so excited to announce that tomorrow, July 9th, is the official release date of my new book, The Pursuit of Badasserie: How to Create Badass Business Abundance, which I co-wrote with another incredible business coach and entrepreneur, Lynn Howard. What good is having your own blog if you can’t shamelessly promote your own events and projects?

Since I was very young and first started to understand what jobs existed in the world, I have wanted to be a writer. Granted, I always thought I would have authored some epic fantasy novel with dragons and sword fighting (and maybe one day), but I couldn’t be more excited to share this book on all this business abundance!

Here is a preview of what you will find in the book:

This book is for entrepreneurs: aspiring and new business owners, solopreneurs, freelancers, and long-time entrepreneurs. Whether you are just starting out, have been struggling (or succeeding) for years, or are running a day-to-day doldrum, every entrepreneur has the same challenges, fears, and unrealistic expectations. With so many conflicting strategies, confusing ideals, and competing businesses, how will you stand out and get ahead? Sometimes the answers lie within! The Pursuit of Badasserie looks at how and why you make the decisions that truly count in creating badass business abundance!

The Pursuit of Badasserie will:

  • Define how to be a leader and what it takes to lead
  • Challenge your beliefs on perfection and self-perception
  • Teach you how to increase productivity, efficiency, and leadership skills
  • Check your mindset and activate your badass abundance mindset
  • Show you how to leverage people the right way
  • Give you actionable worksheets to help you get shit done
  • And so much more!

Filled with examples from personal and professional experiences, this definitive book on badass business abundance offers a powerful, inspiring, new way to view the entrepreneurial process.


With a combined 40+ years of serial-entrepreneurial experience, practical advice dished out by tough-shit, go-getter attitudes, and their own signature sense of sass and humor, Howard and Furgiuele supply a hands-on field guide for any aspiring leader to build a business they crave and a life they love.

That’s the back cover! I’m so excited!

The Pursuit of Badasserie! My Book Launch!

Writing this book was surprisingly easy. The words and pages literally came together in almost no time at all after Lynn and I created the structure and sorted through the intense amounts of topics we wanted to cover. There were so many topics, in fact, that we have already begun writing our second book, which will hopefully have a launch date of late 2022 or early 2023 (don’t worry, we’ll keep you posted).

What I wasn’t expecting was how much work went into getting the book published and marketing the book! The writing flowed easily, editing was mostly typos and minor grammatical corrections, but publishing and marketing consumed WAY more time than I could ever have imagined. Even the cover design was a series of back-and-forths with multiple designers, frantic text messages to some of my favorite and most trusted artist friends, and about 10,000 rejected Canva mock-ups.

There were also the time zone differences. I am in Central Standard Time; Lynn is in Thailand, which is apparently Indochina Time. Our editor and marketing team were in Pacific Standard Time, while the second editor was in Greenwich Mean Time…and don’t get me started on Daylight Saving Time (I hate it! HATE it!). Our ARC team was all over the place—literally all over the globe from Hawaii to Thailand to Washington D.C., to Switzerland, and pretty much everywhere in between. So, coordinating all of that was, to put it lightly, a lot.
But I wouldn’t have had it any other way—well, I might have had it magically published but I’ll have to save that scenario for my future fantasy novels. I love that this book, which we hope will inspire and excite and motivate business owners and entrepreneurs all over the world, was the result of a global effort, not on a large scale, but on a smaller, more intimate, and trusted scale that we needed to make this book what it is.

So, thank you. Thank you to everyone who contributed to this book in one way or another. Thank you for your time, your attention, your patience, your feedback, and your support. We couldn’t have done it without you.
If you want to be one of the first people to get your hands on The Pursuit of Badasserie (and at a VERY SPECIAL RATE), head to the book website and sign-up to be notified. Otherwise, keep your eyes open for tomorrow’s launch details! We can’t wait!

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