About Amanda

“A bird sitting on a tree is never afraid of the branch breaking, because its trust is not on the branch, but on its own wings.” –unknown

I’ve been an entrepreneur since before I even knew what that word meant. I was the kid running a side-by-side lemonade stand and carwash, calculating how to squeeze a few extra bucks out of the day by upselling candy and friendship bracelets—long before I could actually do math. Hustling wasn’t just a pastime; it was (and still is) in my bones. I love working, sure, but even more, I love working on work—building businesses, building people, and pushing limits.

I’ve never been one to live life “normally.” While most were busy checking off boxes, I was busy breaking the mold. I started my first “official” business while I was still in college and never looked back—founding, running, buying, and selling businesses in everything from TV production to Pilates, pole dancing, burlesque, costuming, music management, marketing, ghostwriting, journalism, retail, and even commercial fishing. You name it, I’ve probably done it—or figured out a way to. Every success, every failure, every wild idea has sharpened the expertise I now pour into my consulting, coaching, and businesses today.

I’ve had the honor of working with international celebrities and multi-million-dollar companies like the Travel Channel, VH1, MTV, Four Seasons Resorts, ESPN, and Forbes, across 15 countries. But here’s the truth: greatness isn’t reserved for the famous or the rich. It’s in anyone who’s willing to show up, put in the work, and maybe get a little uncomfortable.

I don’t really do “tough love”—it’s more like tough sh*t. I’m definitely not everyone’s cup of tea. I’m a shot of whiskey: strong, sometimes a little fiery going down, but damn, the results are smooth. I’m tenacious when things get tough, brutally honest when it counts, and I always get results. If you’re tired of spinning your wheels and ready to actually move the needle, we should talk.

I’m a homeschooling solo-parent, serial entrepreneur, award-winning, bestselling co-author of The Pursuit of Badasserie series, podcaster, educator, and unapologetic expert in creative problem-solving, time management, and getting sh*t done. With over 25 years of hands-on business experience, I help individuals, groups, and organizations amplify their authenticity, build real momentum, and unapologetically claim the success they deserve.

Let’s raise a little hell—and build something unforgettable.

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What do I do?

Business Process Improvement

One of my favorite things to do! I love examining how a business currently operates and making recommendations to improve efficiency and effectiveness.

Leadership Coaching

Sometimes you just need an outsider! I collaborate with C-Suite and other senior managers to enhance leadership skills and approaches.

Culture and HR

A business is more than just its leaders. I work side-by-side with HR and leadership to deliver changes in attitude, morale, and culture throughout a business.

Strategy Planning

Together, we develop strategies for your business to grow or navigate changing environments, regulations, and compliance to provide scalable results.

Branding and Public Relations

Managing how a brand or individuals are perceived by customers and in the wider marketplace can be tricky, but I’m here to help!

Social Media Marketing

Yes, this is different than traditional branding. Let me help you get out there while maximizing your time.

Crisis Management

First things first, I am NOT a lawyer, but I have substantial experience navigating legal minefields and can give insight into likely legal issues, challenges, and strategy for new initiatives or business changes.