We have a lot to be thankful for in our businesses, but I am always the most grateful for my clients. Gratitude, true gratitude in the form of business thank you messages can go a long way to strengthen your client relationships and promote customer loyalty.
I am a HUGE fan of the thank you note, especially business thank you messages. It was ingrained in me as a small child that you always send one…right away…and handwritten.
Even though the methods may have changed (slightly), the basics of good thank-you-note-writing are the same:
Thank You Note Best Practices:
- Be conversational, but professional.
- Keep it short—no more than 2 paragraphs, max!
- Don’t try to sell anything. This is a thank you, nothing more.
- Check spelling and grammar…and then check it again.
- Personalize your thank yous.
- When possible, handwrite your note.
- Give specific details and note something personal, if applicable.
- Send notes within 24 hours if possible, but definitely within one week.
Thank You Note Format
For whatever reason, the thank you note has been relocated to an ancient form of etiquette. Much of that stems from the confusion of what is required in one. With the invention of the text message, our correspondences have become shorter and shorter, and our “thank yous” have been replaced by two-letter responses (ty).
But the formula for a great thank you note is very simple:
- Thank you with specific details
- Mention another meeting
My Dearest Elizabeth,
I want to thank you for the opportunity to meet with you and explain my behavior.
I hope the next time we meet will be pleasant for us both.
Sincerely, Mr. Darcy
If you are looking for a few new ways to thank your customer, here are 10 “Thank Yous” you can write today:
Following a Purchase
1. Hi Janet,
Thank you for your purchase! The credit card ending in 1234 has been successfully charged $232.67. You will find a copy of your receipt, attached.
If you have any questions, please let us know. We look forward to seeing you again in the shop or around town in your brand, new dress!
Your friends at Caroline Clothing Company
2. Dear Chris,
We are delighted to tell you that you have been a customer for five whole years! Wow! Where did the time go?! Thank you so much for being a part of our family. We feel very honored to know you—our business wouldn’t exist without incredible, loyal customers like you.
Thank you for sticking with us. We look forward to five more wonderful years of servicing you!
Sincerely, Renee and all of us at Pilates Body, Inc.
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After an Event
4. Dear Kelley,
We loved having you at the Women’s Leadership Conference yesterday, and we hope you enjoyed our panel of speakers.
Thank you so much for attending. We hope to see you, and your roommate, at the next event (I promise to have more bacon-wrapped scallops).
Regards, Rebecca, International Association of Female Leaders (IAFL)
Thank You for a Review
5. Thank you so much for sharing, Amy!
Your review came as such a wonderful surprise! We value your thoughts and opinions and can’t thank you enough for your candid praise. Thank you. We hope to see you soon.
Sincerely, Edward, President, Company C
6. Hello Jessica!
We are excited that you decided to upgrade to our VIP service and appreciate the opportunity to guide you on your matchmaking journey!
Your personal matchmaker is on call 24/7 and ready to help you find your true love. Reach out anytime!
Thank you again, the team at LoveMatch.com
7. Hey there, James!
Thank you for joining our launch webinar! We are so thankful for your support and hope you learned a lot about creating your own e-book series. We are excited to see what you come up with for your own series.
Thanks again, Phyllis at E Made Easy
After a Survey
8. Dear Ava,
Thank you for participating in our company survey! Feedback like yours helps us create better services and a better company. Here is a promo code for 10% off your next purchase! TY10
Sincerely, Team Titan
9. Happy Birthday Krystal!
It’s your special day and we wanted to reach out and let you know how special you are to us! We absolutely love working with you and hope you have an incredible day.
Happy, happy birthday. Love, The Art Studio, Salem
Just Because (my favorite)
10. Hi Suzanne!
I have no other reason to write this note other than to say thank you so much for your support and friendship. I truly feel you are more than a customer and even though I have no specific reason to say it, thank you. Hope to see you soon, Angela.
A Final Note on Thank Yous
Feel free to use these as templates in your own business thank you messages, or copy them completely. Just make sure you change the pertinent information and remember to remain authentic to yourself, your business, and your brand.
Thank your customers for their past (and hopefully continued) support. Be genuine and be sincere and you will build lasting relationships.
Thanks for reading! 😉